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Melody Belotte of Melody Belotte Media has a strong belief in the power of branding. From branding as an arm of organizational marketing to personal branding, the inescapable reality is that image matters. In Part 1 of this illuminating chat, the marketing expert goes into detail about what makes our connections with the brands in our lives so personal.
[1:42] Imagination: The Gift that Keeps Giving
As her website makes clear, Belotte takes a focus on “Marketing, creativity, and everyday lightbulb moments” in her professional life. Regarding the latter, the branding expert considers it her most valuable product. Over 15 years in the industry, she has developed an array of practical insights that are not only viable, but adaptable. These are the seeds of best practices, and help create replicable success for organizations. In the end, the best ideas are not only the most ambitious, but the ones that can be most effectively implemented.
[4:20] Simple Solutions
As an organizational lead, simply keeping your operation running from day to day can require Olympian effort. Most developing businesses are in short supply of resources such as funding, equipment, personnel, and even time. For these reasons, Belotte emphasizes the impact of small steps: tangible actions that make measurable improvements, no matter how small. With a steady stream of incremental progress in place, team leaders can devote more of their time on answering tough questions and delving into areas of interest.
[5:21] More than the Box
It’s easy to assume that branding is little more than devising a snappy logo in the right colors, but that’s only part of the equation. For Belotte, branding is much more closely related to the feelings evoked when consumers hear your name. This reality is underlined by concepts such as brand loyalty. Brand loyalty virtually guarantees that one option is chosen over another, regardless of other factors. In her view, branding is a complicated blend of logic and emotion, and there are reliable ways of shaping this overall perception.
[7:47] Face Value
The prominence of personal branding as a marketing strategy has never been higher. In many cases, the way people feel about a product reflects the way they feel about products associated with it. This is especially true of developing businesses with limited personnel as every interaction is in the immediate reach of the organization’s leader. As companies expand, their employees, their marketing, and even their customers have an influence on public perceptions. Typically, perception of a brand evolves into an entity all its own.
[9:14] Persona Profile
A branding consultation at Melody Belotte Media begins with the process of discovering what an organization wants to represent. By working with clients to understand their individual visions, a framework of ideas describing the company and its relationship to the consumer can be developed. The idea of ‘fleshing out’ organizational ideas is commonplace in today’s world, but the ideas involved have grown tremendously complex. Indeed, brands no longer appeal to specific personalities, but can be classified into personality archetypes.
About Melody Belotte:
Website: http://melodybelotte.com/about-me/
LinkedIn: https://www.linkedin.com/in/melodybelotte/
Twitter: https://twitter.com/melodybelotte?lang=en
Instagram: https://www.instagram.com/melodybelotte/?hl=en
Connect with MindTeam Solutions:
Website: https://ca.linkedin.com/company/mindteamsolutions
Email: Info@MindTeamSolutions.com
LinkedIn: https://ca.linkedin.com/company/mindteamsolutions