The quest in organizations to attract great talent and remain relevant to younger generations of employees seems to have gotten a little out of hand. It seems creative job titles are trending and, as organizational development experts, our question is whether these creative titles motivate or mystify?

Are you, as organizational leaders, truly engaging and retaining people and developing the culture you intend simply by using creative titles for the same jobs and responsibilities?

I refer to the Wall Street Journal article “Offbeat Job Titles Become Hiring Tool”.
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And I challenge you to consider whether titles and terminology are your solution to solidifying a positive corporate culture, or just another tactic to get people in the door.

Invitation: Discover a solution to pivoting organizational culture, really engaging your people, honoring and implementing their ideas, and developing leaders from the inside with our #1 international best-selling book Internal Masterminds: How Smart Talent Leaders Create Engagement and Pivot Organizational Culture. Then let’s have a conversation about how to make this happen in your organization.