Podcast: Play in new window | Download
Rachel Pisani has built a reputation as a visionary in outreach, implementing successful campaigns for multiple Fortune 500 companies during her stellar career in marketing. Today, Rachel takes the time to meticulously outline her process and shed light on her strategies for ensuring her clients are adequately prepared to respond to the challenges brands face during one of the most unpredictable years in recent memory. Sylvia and Rachel discuss marketing strategies and how to pivot in order to be successful and sustainable now and in the future.
[2:19] Looking Ahead
As a strategist, the ability to look beyond immediate circumstances is an indispensable trait even at the best of times. In more unpredictable hours, such as during the COVID-19 crisis, foresight is an existential necessity for both individuals and organizations. Rachel emphasizes the importance of the long view with her clients, encouraging them to better understand their present needs, and in turn, better anticipate their future needs.
[6:00] Success as a Process
In both professional and personal pursuits, a positive long-term outcome typically involves a long list of good decisions. Achievement begins with passion, a desire to see your vision impact the world. From passion stems a defined goal or goals, which are accomplished through a series of initiatives. Initiatives must then be structured into tasks, which can be addressed using the resources and tools available to you. Less than ideal outcomes can therefore be attributed to a correctable flaw in the process as opposed to intangible factors.
[13:00] Agile Adaptation
¨Adapt or perish¨ goes the old nugget of wisdom, and it has become especially relevant in our turbulent 2020. Those individuals and organizations who devise creative methods of making their core competencies available to the public will be in a greatly advantaged position as some semblance of normalcy returns. Whether it be through switching to a home delivery model, tweaking your offerings to suit changing lifestyles, or leveraging connective tools to reach your audience, adaptability will prove to be your best ability in these times.
[22:47] What Now?
If you find yourself questioning every aspect of the way you operate during these days of crisis, you are taking a solid first step…but it is only a first step. The next step is to minimize any trepidation involved with making the necessary changes. Fear is a natural result of uncertainty, but it should never paralyze your willingness to take action. Keep in mind that the most difficult element of change is not the result, but the transition. Gather inspiration from outside your industry, learn what approaches can be adapted to your business, and strategize accordingly.
About Rachel Pisani
Rachel Pisani, Founder of Rachel Pisani Marketing, is an accomplished marketing, analytics and business development executive with more than 20 years of experience in the Non-Profit, Technology and International Trade organizations. She has a wealth of experience in strategic branding and cohesive marketing. With her background, Rachel is uniquely equipped to help clients achieve their marketing goals.
Rachel Pisani Marketing is recognized as the leader in Branding and Strategy for organizations looking to increase their brand recognition, creating a social media presence and implementing specific marketing campaigns that will increase revenue for its clients.
Rachel serves on Boards for several non-profit organizations and is a member of Koinonia Bible College, ICPA, NAFTZ, and AAEI. In addition, she is the spokesperson for the Kristen Renee Foundation, fighting for cancer victims, where she has been an advocate for cancer victims and liaison between federal and state regulators. She has been a regular guest on FOX News and NBC, and has testified before the Senate Finance Committee regarding the proposed addendum she wrote to Senate Bill 574.
Connect with Rachel
Website: http://rachelpisani.com/
LinkedIn: https://www.linkedin.com/in/rkelley