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Rachel Pisani wants to show you a different way to market your business. In an era obsessed with SEO and click-throughs she focuses much more on human rather than technological solutions. In the second part of her conversation with us she reveals the importance of the authentic. Too often the focus is on flashy marketing materials rather than communicating honestly with the public. Today Rachel will show you the importance of being vulnerable.
[2:12] Authentic Action
You need to actually care about what you’re saying. It doesn’t matter if you’re a politician, a corporate CEO or a thought leader. Be intentional and be authentic. You can see the unrest in our country. People are not asking for more words, they’re asking for change. So I think our actions have to do that talking. Authenticity is what this next generation is really seeking on all levels. If you really do real marketing, you’re authentic and you’re telling the truth. Marketing is not just flamboyant or exaggerated or persuasive. If it’s the real thing, people are going to come to it. They’re going to be drawn to it.
[7:00] Vulnerable Communication
You have to actually communicate something real. If you’re not vulnerable, people don’t understand the decisions you’re making. They don’t understand why they’re being made. And so it causes frustration, sometimes anger, sometimes retaliation. Understanding comes from learning. Learning comes from communicating. So you have to start by communicating. Whether it’s email, text, voicemail – you’ve got to communicate.
[14:14] Positive Mindset
Surround yourself with people that think positively. When you look around, there’s always something positive. Even with the riots, there are positive things that are coming out. There are people coming together to clean-up. There are people that are coming together that have never talked to each other before. You look at Covid-19, people are caring about someone else’s health, not just themselves. So even though they’re healthy, they’re still wearing a mask. They don’t happen to hurt someone else. Those kinds of human things that are coming out of this is what makes our country great. It makes us great as individuals.
[18:58] Sustainability through Learning
You have to evaluate your friendships and your relationships in business. There some vendors that you’re not going to do business with anymore because of how they handled certain situations. There’s a useful analogy about the mouse in the cockpit. For a while it will be able to survive. But when you reach a certain altitude, it can’t survive. It’s the same with your business. After a while, some people are just going to bring you down, despite their best intentions. If you want to do better, you have to go from a know-it-all to a learn-it-all. You’re never too old to grow, never too old to learn.
[23:15] Seize the Day
Procrastination is your worst enemy. And it’s your biggest dream-crusher. Fear keeps us from doing a lot of that right. You can’t wait for everything to be perfect. There’s no perfect time for you to go for your dreams. If you’ve never taken a risk, you’ve probably never tried anything. If you aren’t willing to take a risk, you probably haven’t accomplished anything.
About Rachel Pisani
Rachel Pisani, Founder of Rachel Pisani Marketing, is an accomplished marketing, analytics, and business development executive with more than 20 years of experience in the Non-Profit, Technology, and International Trade organizations. She has a wealth of experience in strategic branding and cohesive marketing. With her background, Rachel is uniquely equipped to help clients achieve their marketing goals.
Rachel Pisani Marketing is recognized as the leader in Branding and Strategy for organizations looking to increase their brand recognition, creating a social media presence, and implementing specific marketing campaigns that will increase revenue for its clients.
Rachel serves on Boards for several non-profit organizations and is a member of Koinonia Bible College, ICPA, NAFTZ, and AAEI. In addition, she is the spokesperson for the Kristen Renee Foundation, fighting for cancer victims, where she has been an advocate for cancer victims and a liaison between federal and state regulators. She has been a regular guest on FOX News and NBC, and has testified before the Senate Finance Committee regarding the proposed addendum she wrote to Senate Bill 574.
Connect with Rachel
Website: http://rachelpisani.com/
LinkedIn: https://www.linkedin.com/in/rkelley